VIKING ARMS LIMITED is a British distribution company representing some of the world’s leading manufacturers within the Shooting Sports, Law Enforcement and Military markets.    Incorporated in 1965 by the late Geoffrey Brown the company began by being the first U.K. distributor of STURM, RUGER & CO. INC.  Solid and loyal partnerships are what the company is  founded on and these values  remain in place today.Viking is very proud to have maintained such a long and successful relationship and remain their sole UK distributor today.

The importance of forging such strong and trusted relationships has remained at the forefront of VIKING’S business philosophy.  Over forty years of experience in the distribution of sporting goods to the hunting, fishing and shooting market ensures that VIKING is well-known and respected within the industry for its market knowledge and expertise.

Our vast experience has shown that this approach means we can better serve the needs of both our customers and our suppliers by being able to ensure quality products and competitive prices backed with a full and professional after-sales service.

In 1982 the company moved to its own purpose built premises on the New York Industrial Estate,Centrally located within the U.K. the premises serve as the ideal distribution point being only 20 minutes away from Leeds & Bradford International Airport

SHOOTING SPORTS DIVISION

The company’s territory covers the whole of the United Kingdom and Ireland, with over 2000 retail accounts. 

The Viking staff are both dedicated and knowledgeable with expertise in all areas of distribution.

Our in-house marketing department not only produces its own publications distributed every month to all of our retail account holders, but also handles over 15 UK shooting publications, placing in excess of 300 full colour advertisements resulting in over 100 product reviews per year as well as associated press releases.

Our sales team are available on a direct line for pre-sales help and advice and our dedicated administration team ensure a full and professional after-sales service.

With in-house expertise in all aspects of import, export and licensing we are able to offer both our customers and suppliers the benefit of our experience with a reliable, efficient and extremely competent service.